01
Full B2B Lot
Sell an entire lot to one or more verified business buyers.
Demand-led excess inventory commerce
Turn Excess Inventory Into Committed Demand.
UPto90 gives brands multiple controlled ways to move excess, slow-moving and end-of-line inventory — from full B2B lots and demand-led drops to selective D2C sales.
One inventory. The right route to market.
UPtoInventoryRouteDemandAllocationFulfilment
One inventory. Multiple routes. Better outcomes.
Five ways to move inventory
One Inventory. Multiple Routes.
Every inventory situation is different. Brands choose how they want to sell — or let UPto90 recommend the route.
02
B2B Demand Drop
Open a time-bound demand window and allocate inventory based on buyer demand.
03
D2C Drop
Release selected consumer-ready inventory through a controlled retail drop.
04
B2B + D2C
Split inventory across business and consumer demand.
05
Let UPto90 Recommend
Share the inventory. UPto90 evaluates available inventory and demand signals and recommends a suitable route.
Across Categories. Across Markets.
UPto90 helps businesses move excess, slow-moving and end-of-line inventory across a wide range of product categories and markets.
Fashion & Apparel
Electronics & Technology
Home & Furniture
Cycling & Mobility
Sports & Outdoor
Tools & Industrial
Packaging & Business Supplies
Beauty & Personal Care
Pet Products
Toys & Family
Have something else? Tell us what you have.
How it works
From Inventory to Demand
01
Share Inventory
Brand shares available inventory, quantity, condition, location, pricing parameters and commercial requirements.
02
Choose Your Route
- Full B2B Lot
- B2B Demand Drop
- D2C Drop
- B2B + D2C
- Let UPto90 Recommend
03
Create Demand
UPto90 presents the opportunity to relevant retail and verified business buyers.
04
Allocate
Demand is matched against available inventory using the agreed commercial rules.
05
Verify
Where applicable, quantity, SKU, condition and inventory information can be verified before fulfilment.
06
Fulfil
Orders are fulfilled through the agreed brand, warehouse, 3PL or inventory-partner model.
07
Learn & Report
Brands receive sales, demand and inventory-performance data.
The UPto90 model
Inventory → Demand → Allocation → Verification → Fulfilment.
A traditional route pushes excess inventory straight into a marketplace or auction. UPto90 first understands the inventory, chooses the right route and creates demand — then allocates, verifies, fulfils and learns from every drop.
Traditional route
Excess inventory → Marketplace / Auction → Buyer
UPto90
Excess inventory → Understand → Choose route → Create demand → Allocate → Verify → Fulfil → Learn
Brand inventoryUPto90
Demand engine
Demand engine
B2B
Lot
Lot
Demand
Drop
Drop
D2C
Drop
Drop
AllocationVerifyFulfilmentNew demand
Demand drops
Not Every Lot Needs an Auction.
Open demand. Set a deadline. Allocate the inventory.
Brands can release a defined inventory opportunity for a limited demand window. Buyers submit their required quantities and commercial interest. When the window closes, inventory is allocated according to predefined rules.
Demand allocation rules can consider
- Requested quantity
- MOQ
- Buyer eligibility
- Allocation limits
- Supplier requirements
- Demand timing
Illustrative example
Available
0 units
Demand window
0 hours
Buyer demand
0 units
Demand > Supply
Oversubscribed demand
UPto90 allocates inventory according to predefined commercial rules.
Don't know which route is right?
Let UPto90 Recommend.
Share the inventory and UPto90 can evaluate:
- Quantity
- Category
- Condition
- Inventory age
- Price
- Location
- MOQ
- Historical demand
- Buyer interest
- Destination markets
Inventory characteristics + demand signals + commercial rules
→ Recommended route
Recommendations initially use defined commercial rules and available demand data. As transaction history grows, UPto90 can become increasingly data-driven.
Inventory shared
10,000 Units
- Category
- Apparel
- Condition
- New
- Inventory age
- 8 months
- Target price
- Supplier-defined
- MOQ
- 100
UPto90 recommends
B2B Demand Drop
- Window
- 72-hour demand window
- MOQ
- 100
- Market
- Supplier-defined
Illustrative example. This is only an example of how UPto90 may recommend a route based on inventory and available demand signals.
Trust
UPto90 Verified
Know what you're buying.
Verification is matched to the inventory type and transaction structure. Opportunities are marked as verified only where verification has taken place.
Where applicable, UPto90 can verify
- Inventory quantity
- SKU / product mix
- Condition
- Size / colour mix
- Warehouse inventory
- Product documentation
- Lot information
- Photographs / video
For brands
You Control the Inventory.
We Create the Route.
Brands decide what inventory enters UPto90, how it should be sold and under what commercial rules.
List InventoryKeep your existing sales channels. UPto90 can become an additional demand route for suitable excess inventory.
Brands control
- Inventory selection
- Quantity
- Minimum acceptable price
- MOQ
- Buyer eligibility
- Geography
- Sales strategy
- Allocation rules
- Brand presentation
- Fulfilment model
For business buyers
Access Inventory Beyond Your Usual Channels.
Discover excess, slow-moving and end-of-line inventory from brands and inventory partners across markets.
Business buyers may include
- Retailers
- Resellers
- Independent stores
- Online sellers
- Distributors
- Outlet operators
- Exporters
- Commercial buyers
Buyer demand
Looking for Specific Inventory?
Tell us what you're looking for. We'll help identify suitable opportunities.
Demand works both ways
Inventory → Demand
Buyer demand → UPto90 → Inventory
Selective D2C
Selected Inventory.
Direct to Consumers.
Some inventory is better suited to consumer demand. Brands can choose to release selected products through controlled D2C drops.
D2C follows applicable consumer rules and clearly disclosed product/return policies.
Explore D2C DropsB2B
- Verified businesses
- MOQ where applicable
- Lot / condition terms
- Commercial allocation rules
- Defined claims process
- Business-specific commercial terms
D2C
- Consumer purchases
- Applicable consumer rights
- Applicable withdrawal / return rules
- Clear product information
- Consumer-facing policies
Inventory partners
Already Selling Excess Inventory Elsewhere?
Keep your existing channels. Add another demand route.
UPto90 can work with inventory partners and existing stock channels to introduce additional qualified demand for suitable inventory.
Why UPto90
More Than Another Clearance Channel.
01
Choose the Route
Full lot, B2B demand, D2C or a combination.
02
Demand Before Commitment
Open inventory to defined buyer demand before final allocation.
03
Brand Control
You decide what enters, at what terms and under what rules.
04
Verified Opportunities
Better inventory information creates better commercial decisions.
05
Cross-Border Demand
Connect inventory with buyers beyond traditional markets.
06
Data Improves Every Drop
Demand and transaction data increasingly informs future recommendations.
List inventory
Turn excess inventory into committed demand.
We are onboarding a select group of founding brands and inventory partners ahead of launch.
- Choose your route or let UPto90 recommend
- Priority onboarding
- Access to emerging buyer demand
- Founding commercial terms
- Direct input into the platform
Commercial terms
UPto90 earns a commission only when inventory sells. Terms are agreed with each brand or partner, with introductory terms for founding partners.
No onboarding fee. Pay when you sell.
Frequently asked
The model, clearly.
What is UPto90?
UPto90 is a demand-led excess inventory commerce platform. Brands choose controlled routes — full B2B lots, demand drops, selective D2C or a combination — for excess, slow-moving and end-of-line inventory.
What is a demand drop?
A time-bound window in which business buyers submit the quantities and commercial interest they have for a defined inventory opportunity. When the window closes, inventory is allocated according to predefined rules.
How is inventory allocated when demand exceeds supply?
Using the commercial rules agreed with the brand in advance, which may consider requested quantity, MOQ, buyer eligibility, allocation limits, supplier requirements and demand timing.
What does UPto90 Verified mean?
Where applicable, quantity, SKU mix, condition, documentation and other inventory information can be verified and clearly marked. Verification is matched to the inventory type and transaction structure; it does not mean every listing is physically inspected.
How does Let UPto90 Recommend work?
Share the inventory details and UPto90 recommends the most suitable route. Recommendations initially use defined commercial rules and available demand data and become increasingly data-driven as transaction history grows.
Does UPto90 buy or hold inventory?
No. Brands retain ownership and control. UPto90 creates demand, allocates according to agreed rules and coordinates fulfilment through the agreed model.
Who fulfils orders?
Fulfilment follows the model agreed for each transaction — the brand, a warehouse, a 3PL or an inventory partner.
Is D2C still part of UPto90?
Yes, as a selective route. Brands can release suitable products through controlled D2C drops, which follow applicable consumer rules and clearly disclosed product and return policies.
How does UPto90 earn?
UPto90 earns a commission when inventory sells. There is no onboarding fee and commercial terms are agreed with each brand or partner.
Can inventory partners and existing stock channels work with UPto90?
Yes. UPto90 can act as an additional demand route alongside existing channels for suitable inventory.
When does UPto90 launch?
UPto90 is currently onboarding founding brands, inventory partners and business buyers ahead of a phased launch.